{"id":5704,"date":"2017-06-18T14:26:31","date_gmt":"2017-06-18T14:26:31","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=5704"},"modified":"2019-11-06T06:55:01","modified_gmt":"2019-11-06T06:55:01","slug":"lessons-to-learn-from-competing-websites","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/lessons-to-learn-from-competing-websites\/","title":{"rendered":"Lessons to be learnt from the competing websites"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"360\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2017\/06\/lessons-to-learn-from-competiting-websites.jpg\" alt=\"lessons to learn from competing websites\" class=\"wp-image-5773\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2017\/06\/lessons-to-learn-from-competiting-websites.jpg 800w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2017\/06\/lessons-to-learn-from-competiting-websites-460x207.jpg 460w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2017\/06\/lessons-to-learn-from-competiting-websites-768x346.jpg 768w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2017\/06\/lessons-to-learn-from-competiting-websites-120x54.jpg 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2017\/06\/lessons-to-learn-from-competiting-websites-310x140.jpg 310w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"p1\"><span class=\"s1\">There is truth in the saying that the true wind beneath your sails is usually what you generate yourself. Every website has a different journey and trajectory. You cannot possibly compare yours with others, but at the same time, you cannot dissociate yourself from the competition altogether. Unless you keep up with what the others in your domain of business are doing, you will be like the proverbial emu which buries its head in the sand! <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">There are valuable lessons to be learnt from the competing websites in your arena. For example, you can pick up something new that they are trying but a weapon which is missing from your quiver. Secondly, you are more aware of what you are doing wrong. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Usually, you are so caught up in your own game that you can barely spot glaring mistakes and missed opportunities on your own website. Your competitors wake you up to the task. Thirdly, you are conscious of other trends that you have to do something about if you don\u2019t want the competitors to run away with the domain\u2019s entire business. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Keeping these in mind, there are three areas where you should focus while checking up a competitor\u2019s website: backlinks, content and technology. Let us take them up one at a time. <\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/lessons-to-learn-from-competing-websites\/#Backlinks\" >Backlinks:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/lessons-to-learn-from-competing-websites\/#Content\" >Content:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/lessons-to-learn-from-competing-websites\/#Technology\" >Technology:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Backlinks\"><\/span><span class=\"s1\"><strong>Backlinks:<\/strong> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span class=\"s1\">Before Penguin update of Google in the April of 2012, SEO executives would scour the internet for backlinks, picking up almost everything in their wake. They would glean the competitor\u2019s backlinks to find out what value each of them is giving to the competing websites. Immediately, they would work to neutralize the positives of these links, adding several junk links in the process. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">These links, which had zero value then, suddenly began attracting a negative value post the <a href=\"https:\/\/www.7boats.com\/feel-penguin-3-0-effect\/\">Penguin update<\/a>. Websites could no longer hold on to these links. Today, you look at competing websites for link ideas and sources that you have not tapped yet. You can check up the origin of their links and think how valuable these sources may be for your own website.<span class=\"Apple-converted-space\">&nbsp; &nbsp;<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content\"><\/span><span class=\"s1\"><strong>Content:<\/strong> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span class=\"s1\">Just as you would spend hours and even days poring over <a href=\"https:\/\/www.7boats.com\/academy\/course\/google-analytics\/\">Google Analytics<\/a> and other keyword research tools to develop your own content, your competitors are doing so as well! There is no harm in dipping into their research a little to pick up keyword ideas! You can be sure that they are doing so from your website, if you are a serious player in the game. Pick up keyword ideas from their website and use them to populate your content pages. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The same goes for other content ideas, like the use of videos or <a href=\"https:\/\/www.7boats.com\/infographics-designed-by-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">infographics<\/a>. In some genres of websites, videos may be more useful than the written word. You may have missed out on them because you felt that publishing written posts were more effective. You visit the competitor\u2019s website and find their videos shooting through the roof in terms of web traffic. Cue for you to join the game!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technology\"><\/span><span class=\"s1\"><strong>Technology:<\/strong> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span class=\"s1\">This is the bulwark of the website, the very foundation on which the online business runs. The backend coding and programming make all the difference to a website. There is no doubt that you have a robust frame but what about your competitors? What are they doing about improving customer experience? <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Factors like page speed and website architecture, including the navigability of the website, on your competitor\u2019s website can add a new leaf to your own site. You can work towards making your site more useful for the visitors, a factor that Google greatly appreciates. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The <a href=\"https:\/\/www.7boats.com\/academy\/digital-marketing-course-in-kolkata\/\">digital marketing<\/a> has moved several rungs up the ladder towards sophistication, especially in the methods and means used to bring web traffic. Still, the pillars of the old-world SEO, content and links, continue to hold much importance. What\u2019s more, they are in strong correlation with other players in your business arena. You don\u2019t function alone or decide the rules of the game. You play with your best hand and that includes picking up lessons from other players. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Use the competing websites as guide books. Don\u2019t imitate them. Just pick up their thought process and figure out how you can use them to improve your own site and digital marketing blueprint. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is truth in the saying that the true wind beneath your sails is usually what you generate yourself. Every &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[508],"class_list":["post-5704","post","type-post","status-publish","format-standard","hentry","category-blog","tag-competitor-analysis"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/5704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=5704"}],"version-history":[{"count":0,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/5704\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=5704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=5704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=5704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}