{"id":8259,"date":"2018-09-19T14:41:15","date_gmt":"2018-09-19T14:41:15","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=8259"},"modified":"2019-11-06T06:38:40","modified_gmt":"2019-11-06T06:38:40","slug":"linkedin-offers-self-service-ads","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/linkedin-offers-self-service-ads\/","title":{"rendered":"LinkedIn Offers Self-Service Ads"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"792\" height=\"285\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2018\/09\/linkedin-ad.png\" alt=\"linkedin self service ads\" class=\"wp-image-8263\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2018\/09\/linkedin-ad.png 792w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2018\/09\/linkedin-ad-460x166.png 460w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2018\/09\/linkedin-ad-768x276.png 768w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2018\/09\/linkedin-ad-120x43.png 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2018\/09\/linkedin-ad-310x112.png 310w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/figure><\/div>\n\n\n\n<p class=\"p1\"><span class=\"s1\">As they say, no one knows about your brand better than you do. What if you got the option to create your own ads, like writing the copy and designing it, and then being able to customize it for your target audience? That\u2019s a win-win situation that will lure any advertiser towards its platform. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Linkedin Self Service Ads<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><strong>LinkedIn is offering self-service dynamic ads through a feature called Campaign Manager.<\/strong> As an advertiser, you can create <strong>dynamic ads<\/strong> through tools and options offered through Campaign Manager. <strong>These ads are visible on the desktop edition of LinkedIn. <\/strong><\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">It\u2019s not just about having the control of creating and throwing out ads online for customers. It is also about having the handle to monitor the performance of these ads through Campaign Manager. In fact, you can carry out <strong>A\/B testing<\/strong> of these dynamic ads with the help of this feature. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The question is, on what basis will you be customizing ads so that you get the maximum benefit out of them? <a href=\"https:\/\/www.7boats.com\/academy\/bing-ads-open-linkedin-door-for-b2b-community\/\">LinkedIn<\/a> offers a lot of information online on public platforms. This information is available for every advertiser. Gleaning this information for analyses and then using it for customization is a good way to optimize resources available to you.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">With the ability to now create ads on your own, you can now personalize them, scale them according to your requirement (there are pre-set templates in different languages) and then <strong>create brand awareness<\/strong> with the help of <strong>\u2018spotlight ads\u2019 and \u2018follower ads\u2019.&nbsp;<\/strong><\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Till date, dynamic ads were the only option that was not available through the self-service feature. Check out what LinkedIn itself has to say: <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">\u201cLinkedIn Marketing Solutions has now made all key formats available via self service, making it easy for all online marketers \u2014 regardless of size \u2014 to leverage LinkedIn\u2019s advertising tools, so they can achieve their marketing goals. Dynamic Ads is the final native ad unit to become available on a self service basis.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As they say, no one knows about your brand better than you do. What if you got the option to &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[505],"class_list":["post-8259","post","type-post","status-publish","format-standard","hentry","category-blog","tag-linkedin-self-service-ads"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/8259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=8259"}],"version-history":[{"count":0,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/8259\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=8259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=8259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=8259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}