{"id":8491,"date":"2018-12-26T11:37:59","date_gmt":"2018-12-26T11:37:59","guid":{"rendered":"https:\/\/www.7boats.com\/academy\/?p=8491"},"modified":"2019-11-06T06:36:40","modified_gmt":"2019-11-06T06:36:40","slug":"new-trends-emerge-on-youtube-ads","status":"publish","type":"post","link":"https:\/\/www.7boats.com\/academy\/new-trends-emerge-on-youtube-ads\/","title":{"rendered":"New Trends Emerge on YouTube Ads"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2018\/12\/YouTube-768x432.jpg\" alt=\"youtube\" class=\"wp-image-8619\" title=\"\" srcset=\"https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2018\/12\/YouTube-768x432.jpg 768w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2018\/12\/YouTube-460x259.jpg 460w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2018\/12\/YouTube-1024x576.jpg 1024w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2018\/12\/YouTube-120x68.jpg 120w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2018\/12\/YouTube-310x174.jpg 310w, https:\/\/www.7boats.com\/academy\/wp-content\/uploads\/2018\/12\/YouTube.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"p1\"><strong>New trends in Youtube Ads<\/strong>  &#8211; <span class=\"s1\">Trust Google to always have a pulse on what netizens want and are looking for! Even when it comes to their own products, Google is particularly alert about identifying emerging trends so that they are always one step ahead of everyone else. In the recent times, the <a href=\"https:\/\/www.7boats.com\/academy\/semantic-seo-future-search-engine-experience\/\">search engine<\/a> giant has thrown up some new trends that were noticed among the viewers of their video sharing platform YouTube. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Taking cues from these new trends, Google has tweaked or introduced new advertising models so that advertisers can get the best ROI for their ads. What are these new trends and how is Google changing its ad face due to these trends? Let\u2019s find out one by one. <\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Page Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7boats.com\/academy\/new-trends-emerge-on-youtube-ads\/#Ad_Pod_Testing_on_Youtube\" >Ad Pod Testing on Youtube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7boats.com\/academy\/new-trends-emerge-on-youtube-ads\/#Universal_App_campaigns_and_Masthead_for_self-discovered_videos\" >Universal App campaigns and Masthead for self-discovered videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7boats.com\/academy\/new-trends-emerge-on-youtube-ads\/#YouTube_Ads_tailor-made_for_TV_watching\" >YouTube Ads tailor-made for TV watching<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_Pod_Testing_on_Youtube\"><\/span>Ad Pod Testing on Youtube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Firstly, Google is observing something that we have always felt while watching videos on YouTube: it\u2019s better to watch one long session of advertisement rather than short but frequent breaks in what we originally intend to watch. In other words, when you are streaming a video of your choice, you would want the ad to happen lesser times, even if they mean that the duration of the ad break is longer. Keeping this in mind, Google is looking at something called \u2018<strong>ad pods\u2019<\/strong>, where two ads can be stitched together and play back to back right at the very start of the video.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Universal_App_campaigns_and_Masthead_for_self-discovered_videos\"><\/span><strong>Universal App campaigns and Masthead<\/strong> for self-discovered videos <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Secondly, more viewers of YouTube are preferring to watch videos which they have discovered themselves, rather something that was shared through some source or the other. These viewers watch YouTube videos available on their feeds rather than through shared URLs. For the advertisers on these videos, Google has launched TrueView. Now advertisers can use the ad space on <strong>Universal App campaigns and Masthead<\/strong> for these self-discovered videos. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube_Ads_tailor-made_for_TV_watching\"><\/span>YouTube Ads tailor-made for TV watching<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Finally, more viewers prefer watching YouTube on their regular TV screens through Chromecast or video game consoles, or on smart TVs. In a single day, more than 180 million hours of <a href=\"https:\/\/www.7boats.com\/academy\/how-digital-marketing-helps-you-become-a-youtuber\/\">YouTube<\/a> videos are watched on TV screens! In comes Display and Video 360, along with Google ads tailor-made for TV watching. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">As a video marketer, these are trends you need to keep an eye on. <span class=\"Apple-converted-space\">&nbsp; &nbsp;<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New trends in Youtube Ads &#8211; Trust Google to always have a pulse on what netizens want and are looking &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vibebp_attr":"","_vibebp_dimensions":"","_vibebp_responsive_height":"","_vibebp_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[460,461],"class_list":["post-8491","post","type-post","status-publish","format-standard","hentry","category-blog","tag-youtube-ad-pod","tag-youtube-ads"],"_links":{"self":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/8491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/comments?post=8491"}],"version-history":[{"count":0,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/posts\/8491\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/media?parent=8491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/categories?post=8491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7boats.com\/academy\/wp-json\/wp\/v2\/tags?post=8491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}