Google is slowly rolling out a new experience for AdWords users. Some of you may already be having it in your account. If you are still using the older version, you would have to wait till the end of the year. By then, you will have a revamped AdWords page and features for your use. These are already available to thousands of accounts across the globe.
If you want to catch a glimpse of what the new experience promises to be, take a look at what Google says in its landing page to this effect:
“The new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and manage their campaigns in over 15 years. The redesign makes AdWords significantly easier to use to help you reach your unique marketing goals and get things done.”
One of the new features that will be part of AdWords is imported call conversions. According to predictions of Google, the rise of calls made to businesses over phone will shoot up by 73% in the period of 2015 to 2019. Many of these phone calls will still be made over a traditional phone line as opposed to VoIP calls. Google wants to bring all the data on a single platform through imported call conversions.
This feature promises to help users make more sense of their call conversion data. Additionally, calls will be measured in metrics other than the usual one of gauging call length. Google says:
”Imported call conversions now allows you to go a step beyond call length and measure the true conversion value of paid calls from mobile click-to-call ads or your website.”
You will need three sets of data to use imported call conversions: caller ID, call start time and duration.