To get the best minds on board for your SEO team, you have to begin by asking the right questions at the recruiting stage itself. Unless you do that, you will not be able to get those SEO specialists who think out of the box. The answers that the new hires give to these questions will give you a fair idea about their knowledge, their attitude towards SEO and what value they will add to your online marketing division. Here are the top questions that you must always ask SEO hires:
Their Specialty: What are SEO hands without specialized knowledge? You have to ask them about their specialty and how much they know about the latest trends and norms of the industry. You can find out a lot about the passion and interest of the concerned interviewee by this question.
Online Reading Habits: By finding out what your prospective SEO hire reads online, you will be able to find out how much they are in touch with the changing times. Are they reading up on Google’s new updates and their effect on SEO? If the blogs that they name are premiere sources of information when it comes to SEO, you are interviewing the right choice.
Multitasking: SEO is not a one-way street. One has to multitask furiously in order to be successful. The new SEO additions to your team will have to multitask if they have to meet with success. If they are attuned to handling one job at a time, you might do better to get a multitasking person onboard.
Strategy Counts: An SEO executive without a strategy to work on is like a rudderless ship. They cannot reach any goal. The new SEO recruit must be clear about strategy and how to chalk out a working plan to achieve the desired goal. You can share your website’s analytics data with them and find out what kind of strategy they can offer you.
Proper Goals: When the new SEO recruit talks about grabbing SERP slots as a primary goal, you have to look elsewhere! Pay more respect to goals like online branding, exposure to newer avenues and the likes. SEO goals go a long way to determine what your SEO recruit can do for your company or brand.