Traditionally speaking, there is a lot of advantage in using phrases like ‘Top 5’ or ‘Top 3’ in headlines to blog posts and articles. No brownies for digging out that several of our posts on this blog are titled with these phrases! SEO experts tell us that with these phrases you can build up more attractive and user-friendly keywords in the title. Searches with these phrases are more popular as keywords than those without them. We definitely advise you to continue using numbers in the titles to your posts.
What we are arguing against here is that do not allow these numbers to make their way into your URLs and permalinks. Blogs often have settings that pull out your title to form the permalink automatically. For example, if you title the post as ‘Top 5 SEO Tips’, the permalink or URL to this post will surely contain the words ‘top 5’. Take the hypothetical situation that later on, after a couple of years, you want to update the information on this post. You want to include a 6th tip on this post. What do you do then?
When you add that 6th tip, your post now has Top 6 SEO Tips, you can change the title easily. What to do with the URL that still says ‘Top 5’? You are stuck here! Changing the URL or permalink will upset its standing in the parameters of Google. You might say here that you can approach it with a 301 tool. That will change the URL, yes, but what about the ripple effect it will have on various other SEO factors? You will be needlessly changing around things that are already in place and definitely working in your favor.
Think of the other alternative. You write a post with a ‘Top 5’ or a ‘Top 10’ in the title. You remove that from the URL link. To borrow the example mentioned above, use ‘Top SEO Tips’ in the URL. That way, your post will stand the test of cruel time! You can make additions or remove tips at will, without tinkering with the URL in any way. You will successfully insulate your URL against all changes that might crop up in subsequent post updates.