The internet is a medium of interaction. You need to talk with your online users so that they are able to keep you in mind. With so many websites around, it is difficult for users to remember your brand, or as the advertising world calls it, brand recall. You have to engage your online audience into discussions and interaction continuously. For this purpose, the social media networks like Facebook and Twitter are a boon. What you need to learn, however, is how to make use of these networks in a better and more organized way. Here are some tips:
- Dump Self Interest: If you check up the social media efforts of some of the smaller brands on Facebook or Twitter, you will find relentless self promotion. Web links leading to their services pages abound their profile page and they are continuously pushing URLs to their ‘friends’ and ‘followers’. That is definitely not the right way to work on social media networks. The more you talk about yourself and shut your windows to other matters, the more you paint yourself into a corner. Instead, be open-minded and talk about the customers. That will interest them more into engaging with you.
- Questions Work: If you are looking for engagement, you need to ask questions. The questions vary from their opinion about your products and services, along with their thoughts about your brand as a whole, also individual department like the customer care division and the like. Asking these questions will give you a better chance of understanding what is going on in the minds of the online users. More so, when you ask them about their thoughts, you are developing a sense of belonging in their minds. They will think of your brand as their own and that works wonders for brand loyalty.
- Genuine Concern: Always show genuine concerns for your customers. If they are asking you questions, respond immediately. When they are talking about your brand on your profile page, get into the discussion and stoke it to push the debate further. Bring others in and show prompt support to disgruntled users. That will build up a good brand image and also keep your online audience engaged for discussions. Keep them talking and you will reap the benefits when they loosen their purse strings to buy something!