We have always looked at link building as the first person to go to if we want quality google traffic to our websites. This has resulted in a dependence on link building initiatives that do not always justify the returns on investment. You end up spending too much time on getting links that bring too little quality traffic to validate the time and effort spent in the process. Here are some other ways in which you can get the cream of Google traffic to your website:
- Rich Content: This feature of an SEO initiative is the mainstay of grabbing Google’s attention and also the Google traffic. However much that we discuss the value of quality content, it continues to be the part where companies go most slack on. Rich content is still the factor that defines the game and which way it is going to swing. If you want people from Google to take your website seriously, try injecting readable, credible and authoritative content into Google stream.
- User Satisfaction: Have you noticed lately how much of Google’s attention is focused on how users use the internet? The thrust of Google’s efforts over the last couple of years has been a persistent drive to make internet more accessible, user friendly and available for everyone with a computing device but zero technical skills. To get the best traffic from Google, you need to mirror these concerns of the search engine giant. Without paying attention to these areas, you are working in a counter-productive manner.
- Use of Videos: Videos are the new kids on the block. They are the movers and also the shakers. With videos into the arena, the definition of content dissemination has changed into unrecognizable contours. You need videos to arrest the attention span of customers across all demographics. Even internet users who are not into reading or researching information, videos present a unique opportunity for online marketers to target them. Optimize your videos and see the difference in how the same content that you were writing with no visible effect is now shooting your traffic through the roof when it comes across in an audio-visual presentation.