The images on your online landing pages can be a make or break opportunity for you. Landing page images can tell a thousand stories, we have this being repeated so many times. But when it comes to landing pages, web designers go berserk with the images! Sometimes there are too many images cluttering the landing page, sometimes the image is too complicated to unfold any story or interest the viewer, while at other times the image looks great but does not seem to have a link with your marketing message! You need to address these issues while picking the right image for your landing pages.
Images cease to make an impression on the viewer if there are too many of them on the landing page jostling for attention. It is a kind of cannibalism that you can avoid easily! Use lesser but more impactful images. Your idea is to ensure that the image lingers on in the mind of the user even after they have closed down the tab. Too much emphasis is no emphasis at all – keep this motto in mind while selecting images for your landing page.
Meaning and Relevance
Your landing page is for online lead generation and sales, not an exhibition gallery! Your images on the landing page must convey your marketing idea across and not just sit pretty as a mere visual. Select images that complement your brand or marketing mantra. Choose a less appealing image that is more meaningful and relevant than one that looks great but does little to speak for your brand. Use images craftily and it might hook the viewer more than your catchline.
Beyond the Box
The internet is a cluttered space. There are so many landing pages that viewers come across on an average surfing session. How do they remember your landing page among all of these? Your image has a big role to play here. Think of images that are not clichés in the online space. Thinking laterally and bringing in images not overexposed in your domain of business can do the trick for you. Go creative but within certain constraints! Your image must be unique and different but not completely unintelligible. If you can strike that sweet mean spot in the balance, your landing page will be a screamer for online viewers.