In a recent blog of Matt Cutts, he has pressed the panic button warning against the decaying credibility of guest blogging in the coming year. He has denounced bulk guest-posting as a “Spammy Practice”, which he equates with keeping bad company and hanging out with them. Is there a real, good reason to hit the panic button yet? We can try to delve a little deeper to fish out the reason for Matt’s concern.
Matt is disturbed to see the degeneration of guest posts over the time as the purpose of such write-ups has got changed and become more “Link” oriented. There was a time when receiving a guest post used to be more like getting a good introduction, written by a prestigious author. Gradually, guest posts have become nicely decorated envelopes to push in some do-follow links in disguise. In fact, internet marketers in some cases, go to the extent of offering money for what they think is a viable process to earn higher Page Rank.
It is unfair to blame them for turning a ‘once-upon-a-time’ authentic trend into practice as that is the process that fuels the entire process of SEO mobilizing internet marketing. Every time, something initialized in the big bad world of SEO, sparks some hope, the web masters use, reuse and abuse it to the extent that it becomes a wildfire and ruins everything around it. Guest-blogging has become such an overused tool for internet marketing that the search engines these days are flooded with results like, articles on “guest-blog outsourcing”.
Things have gone so bad that it is not at all a good idea these days to rely much on the guest-posting sites for credible link building. Matt seems too disappointed with the guest-blogging SEO strategy to believe just any site anymore to accept guest posts from. In 2013, he warned the internet-marketing world against the deterioration of articles’ quality that might occur due to the overuse of this practice. By the middle of 2013, his anxiety started appearing in the SEO world in its concrete shape. More and more spammy sites started pushing their links through their guest articles.
All the bad effects cannot nullify the effective use of guest blogs for purposes like, reaching out to a larger reader base, proper branding, etc. The purgation process can be attempted only through smart selection of ‘what to take?’ and most importantly, ‘What not to take?’