Netizens across the globe are united on one stand: deal with fake news firmly. Fake news is the reason for strife and tension in many areas of the world. Rumours and hate mongering is amplified with the help of the internet. Incidents are concocted to fan radical ideas and web pages masquerading as news sites are doing most of the damage.
Earlier this year, Google had launched a feature called the Fact Check label. Simply put, it’s a tag on a web page to validate its content. Any web page with this label can be considered to be genuine in its content.
Now Bing has joined this fight against fake news. The idea is an extension of what Google is doing. On Bing search results, the Fact Check label will show up against web pages that pass the litmus test of Bing. Content of web pages has to come up trumps against several criteria, most of which is based on information provided by the site owner or webmaster. If this information is found to be false, the site can be penalized heavily.
Some of the information asked off a webmaster includes the source of the news story. There must be transparency in the source and the method of analysis applied to write the story. Moreover, every claim must be backed with checks for the reader to understand the conclusions drawn. Web pages may contain a ClaimReview markup, which will have a synopsis of the fact checking done to reach a conclusion.
These sorts of steps are extremely necessary in the current global context. People need to know the story, but more importantly, they must know the right story. Search engines can take this responsibility.