When Matt Cutts offers tips and suggestions on something to do with Google and SEO, you have to sit up and take notice. After all, he’s the face of the think tank that takes Google forward and comes up with decisions and policy changes from time to time. You have to keep in mind what he’s talking about and pick up the lines of his thought. Recently, Matt Cutts shared some views about the age-old art of blog commenting. Pasting comments on relevant blogs in your domain of business is a much used and abused SEO function. Here are some ways to do it right, straight from the desk of none other than Matt Cutts!
His primary concern about blog commenting is that it must not be a source of getting backlinks. Many SEO companies and teams depend upon blog comments that they paste all over the internet to get them online traffic. That, according to Cutts, is a completely off key thinking and planning. He encourages SEO executives to look for other avenues of getting backlinks that are authentic and does not rely on manipulations. There is much rationale to back up what he’s talking about. Google is inching closer every day to weed out all foul play from the SEO scenario. The Penguin and Panda updates have taken care of content duplicity, if you care for an example.
With blog commenting too, they want authentic blog comments on blogs, not doctored posts that are packed with backlinks and keyword optimization. Matt Cutts informs us that he makes several blog comments when he thinks he should talk about his view, or some policy is being misinterpreted or misread. In such cases, he puts them up with a personal name tag leading to his own web or blog page. The name of the company he represents does not come into the picture. That is something that he advises us to do as well: make blog comments with actual names instead of online avatars or website names. This kind of blog commenting convention will help to get rid of automated comments or those done simply for the sake of online visibility and backlinks.