Every content marketing team published blog posts in the form of content, Infographics or videos. Blogs act as vehicles to disseminate information and have the potential to be excellent tools for online marketing. The problem is that there are so many blogs waiting to be read or simply ignored. With so many options on the table, many blogs are bound to feel relegated to the sidelines. How do you prevent your blog from hitting the oblivion room on the internet? Here are some pointers!
Trust is a very important reason why an online visitor will read what you have written. Do you buy a book by judging its quality from the cover? No! You buy it because you trust the writer and feel that you are in for a good read. The same thinking applies to blogs as well. You need to build up a credible and reputable standing in the online community. Publish your name and other coordinates. Let the readers know that you are not content churning software but a real person. Readers on the internet are tired of spammers and pseudonyms. Give them the real deal and watch them repose their faith in your work.
Dish out something new and fresh. The online community is packed with recycled content. You write something on your blog that is borrowed from another blog, which in turn is ‘inspired’ by some other piece of online writing! What happens if the online reader is discerning and has already read the original post something? You end up looking like fool and nothing more than a content duplicator. You are not perceived as a writer anymore. You do not want that to happen to your blog. If you are not able to think of fresh ideas every single day, cut down on the number of posts you publish. Just whatever you put up on the blog, make sure it is new.
Having opinions is a must on your blog. Readers of blogs want subjective writing. They are not comfortable with generalized views. Such pieces of writing are for articles, not blogs. In blogs, people want personal views. That, however, does not mean you express radical views that might marginalize your readers! Be assertive without being offensive. And always leave room for readers to chip in with their two cents.