The URLs on your WordPress has a role to play in how efficiently you can use them for SEO and social media marketing. A URL, that follows certain conventions, is useful for your regular online visitors to understand where they can find the content they are looking for. It is also needed in locating web pages conveniently. But WordPress URLs are often modified by external agents like services that push your blog through social bookmarking and submission websites. URL shortening services also has a role to play here. It is in the interest of your SEO services campaign that you clean up the WordPress URLs.
There are two major reasons why you must clean up your WordPress URLs. The first one is that a canonical URL is easier to submit and market over social media networks. Too many alpha-numeric characters on the URL give off an impression that you are spamming.
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Online users, especially those on the social media networks are wary about spam. Because you do not know these users personally, neither do you have a strong rapport with them, they can easily block you out for spamming their page with gibberish URLs.
The next reason is somewhat technical and pertains to SEO operations. Unique URLs prevent duplicity of content and web pages. If the parameters are different on your WordPress URLs but the core is the same, search engine crawlers can be confused about the exactly location of the page. That is not a productive way to conduct a SEO campaign. You would want to avoid any conflict of interest when it comes to indexing web pages of your WordPress blog. External agents will always tamper with your WordPress URL. What you can do is redirect them to the clean and unique URLs for your WordPress content.
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Debajyoti Banerjee is the Founder, Director & CEO of 
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