Internet marketers trying out their hand in content marketing keep asking themselves this question. Is the content that they are publishing of any substantial value? Does the content add value to the brand or hike up online sales? Is the quality of content totally detached from its aesthetic appeal? These are some questions, which can put any internet marketer to the test. In this post, we will look at some metrics that determine the value of content.
For example, the number of social mentions, or the number of times your content is shared on the social media networks, gives you a fair idea of how your content is received by online readers. The social mention metric also tells you if your content is of sound literary quality. No online user will share or promote your blog or article online if they don’t enjoy reading it. What better measure of your content’s aesthetic value than knowing how many people appreciate it?
There is something called attribute modeling. In very simple, layman terms, it is finding out the number of visitors that come from certain sources or points of content dissemination. For example, you publish a blog on a high-profile website. Use Google Analytics to track down the number of visitors to your website that have clicked on the web links provided in that blog. That way, you know how many readers you have successfully influenced enough to make them click. Attribute modeling will help you zero in on posts, blog or articles, that have found favor among online readers.
A time-tested metric to measure the value of content is to check how many links it has earned. If your content does not attract any link building invites, do not automatically conclude that your content is of no value! There might be other reasons why the invites didn’t come rolling. However, when you find link invites coming your way for a content piece, you should pat yourself on the back for having written and published it! Similarly, comments that users and readers leave on your blog post or article can be helpful in measuring the value of content. A blog post that has received many readers but zero comments usually mean that your content has excellent attracting power, but little retentive or enticing quality.