With the launch of iPhone, androids and other smartphones, cell phones are becoming popular route to the Internet. They provide quick and easy access to information, allowing you to make decisions on the go. As a result, more and more businesses are opting for mobile sites. However, many small business websites fail to function well on cell phones. They either take up a lot of time to load or are difficult to navigate. Mobile searchers too lack in time and patience; thus, it is essential to make it more user-friendly. And we have a few tips to help you with speed, usefulness and easy navigation.
Testing site on cellular network
The initial step to provide a better experience to your users is to test your mobile site on cellular networks on a regular basis. And while doing so, make sure you are using the data network of your wireless carrier. Remember to turn off the Wi-Fi connection of your cell phone before launching the web browser. Next, type the URL of your business website. It should not take more than five seconds to load your home page fully; if it does, especially if the loading time is 10 seconds or more, you should start working on it.
Also, avoid showing a large image, video or a decorative splash page as your first displays. They take more time to load. In fact, Flash animations do not display in many mobile browsers. Again, mobile websites where users need to zoom, pinch or scroll to see the content cannot be defined as user-friendly sites. For a mobile website, you need to put into display some vital information like your address, phone number and other contact details.
Make easy improvements
Depending on your test results, you need to focus on the necessary improvements. Redesign the site, if necessary. In addition, you can apply a few quick and easy fix. For example, you homepage should include some of the vital information. If you don’t have them, here is out checklist:
The name of your business
Description of your business, including you major keywords
Phone numbers/ Customer care numbers
Hours of operation
Another tip is to provide this information as plain text, instead of displaying them in an image. There are several advantages of doing it. To begin with, clicking a phone number will start the call for many mobile web browsers. Phones that come with mapping app will allow the users to view the map simply by clicking a street address. The same goes for email address, which will open the mobile email app.
Thus, by making the browsing experience easier for the mobile users, you can influence them to do business with you.