In a growing world of internet revolution, people are more likely to sit back and exchange views & information with a click. One must not deviate from the idea of exploring the internet for various marketing activities. Often it is said that to decide on the internet marketing strategies, one has to be a technical personnel. This is simply a wrong concept, with a very few basic knowledge on computing & internet you can create a strong base for your brand.
We are going to discuss some easy steps to formulate the strategies on the internet :
Create a brand – it is very important to create a brand at the very initial level. Emphasis on the brand message, logo, business name, trademark ,website etc.
Design & Development – try to be simple & professional with the layout of the homepage of your website. Don’t just stuff your web pages with unnecessary contents. Try to be selective with the colors. You can create a theme color for your business that should be uniformly maintained in all the pages & formats. Creating a mascot can be a fine idea, who would virtually promote your brand value & message from time to time.
Develop your website following the latest google algorithm. We would suggest you to develop your site in wordpress , as nowadays google can easily crawl the wordpress sites, as they are exclusively SEO friendly, having variations in customized features.
Analyze your competitors – it is very important to analyze your competitor’s move. Keep a track on the ongoing activities of your competitors. Experimentally implement those activities for your brand. For example you can follow the facebook fan pages of your competitors & accordingly set your campaigns.
Know your market – Make a strong idea on the market, the tentative choice & tastes of the clients. Accordingly set your plans & strategies. Frame your budget keeping in mind the behavior of your clients. For example if you find your services or products are in demand in a specific season or month, then you can certainly spend a substantial amount of budget on PPC ads & facebook ads.
Communicate with your customers – is a very fruitful part for your marketing activities, try to rate your customers’ reviews, allow your clients to rate your services. An occasional contest through the social networking sites can also attract additional clients & can create a sense of brand value for your business.
Apart from all these you can publish articles in online magazines, publish paid press releases, run extensive campaigns through email marketing, graphical illustrations & many more. It is very important to keep yourselves updated with the latest techniques of internet marketing as revised by the panda-penguin updates from time to time.
