Many internet marketing companies use blogging as a tool. The marketing aspect aside, there are many serious writers out there using blogging to publish their thoughts. In the world of anonymity that the internet offers, anyone can jot down their ideas and put them up for everyone to read. Bloggers can be of two types: those into writing and updating their blogs regularly in an effort to build up a steady stream of online readers, and another who are casual about the whole exercise. In this post, we are dealing only with the former!
Bloggers who have started out casually have often converted themselves into avid writers when they find people reading their work and leaving comments or sharing the post on their social media networks. Internet marketing companies are always looking for a sizeable number of readers so that their job of information dissemination becomes easier. But having a blog and hoping to get readers interested are completely different ball games! You need to be focused and also careful about some particulars in order to give your blog a distinct identity online.
Define your Blog
The first step towards that process is to define your blog. You cannot be confused about your topics or what your blog talks about. Generalized ideas and opinions will not cut the ice for you. There are simply too many blogs online for people to be interested in another blog. You have to give them something that they cannot fine elsewhere. You have to be unique. To be able to do that, you have to begin with writing blogs that have a particular stance and knows exactly what it is talking about. After you define the blog and what its purpose is, you will be able to pick topics for your targeted readership. It will weed out inconsistencies and irrelevance of subject matter from your blog.
Step 1: Find your Demography
A blog takes off only when there are a certain number of people reading it. You cannot have a blog thinking everyone will read it. That way, no one will! Instead, you must find your right reader demography. It means you have to write for a select group of people who have a shared interest and find many common interests. Your blog posts must cater to this selected group of readers. You have to pick topics that they find interesting and useful.
Finding your demography will help you write on subject matter that will find its own readership among netizens. Once you are able to form your own circle of readers, they will bring in others and your circle will increase in diameter. A good case in point here is the TechCrunch blog. It does not waver around in its identity, but sticks to topics on technology and gadgets, catering to the demographic of gadget freaks.
Step 2: Find your Niche
As written in the above section, when you write about just about anything under the sun in your blog, your diluted focus drives readers up the wall! Building up demography of readers for your blog will fall apart if you deviate from your point of interest.
For example, if you are writing on gadgets in your blog (like gizmodo.com) and have a group of readers who are gadget freaks, you cannot suddenly start blogging about infanticide. That will kill your existing group of readers, without getting any new reader who are interested in your views on infanticide. That is because the online world perceives you as an expert or authority on writing about gadgets. If they want to read about infanticide, they will visit the blog of an expert on that particular subject. You must always play within your niche. And your niche cannot be compromised to write on burning issues of the day. It will get you nowhere.
Step 3: Find your Fight
By writing that you must find your fight, I do not mean that you end up with an online brawl! I simply mean that you must stand up for what you think is right, no matter how different or radical the idea is. For example, if you feel that Google is wrong in tapping into private browsing data to feed its ad mechanism, you have the right to blog about it, no matter what everyone thinks. What you start talking about today may find momentum tomorrow. It may even become the rallying point for like-minded individuals online and act as an umbrella.
A real-life experience would be what ProBlogger.net had to face in the initial stages of the blog. Monetizing blogs for a living was a very new concept then and polarized people into thinking that this is similar to selling your personal work for a price. Eventually ProBlogger became a beacon in the field of monetizing blogs and look what it has earned for itself!
What do you think?