Social Media Marketing is a very common strategy used to attract attention and gain traffic towards the mother site. We all know how it works and how it is useful for us but every good thing in our life comes with some disadvantages and that is why here I am mentioning some points which should be kept in mind while social media marketing despite the advantages of it.
Time is a very important factor for Social Media Marketing as updating the social networking accounts do take a lot of time and effort needed is high as well and so if you think social media marketing is free it’s actually not because it is costing you time just not for updation but also for working on new angles to make it attractive and to post and then re-post information. And also one thing has to be kept in mind that the information should be presented in conversation form so that you don’t lose followers and this should be done for the simple reason that social media world doesn’t accept publishing of advertising copy.
And make sure to handle the social media presence you involve some one rich in knowledge about the company. And the accounts need to be checked several times a day because negative comments are inevitable and you can’t do much about it as you have no control over what people say so I would say try and give feedback even to the negative reviews and that will lead to a positive impact over the existing customers.
Branding is another factor which should be kept in mind because a bad or wrong online brand strategy can put you on back foot. An example will be of Sony PS3 which always ranked no.2 because it neglected the value of social media and gave way to Microsoft Xbox which is ranked no.1.
Content is something very important and has to be relevant. While blogging and Twitter feeds what happens is the authors focus on themselves and consider themselves as the blog and generally forget that they are writing for their company. So make sure that you are writing something which is representing the company and its product. Another reason is any company hiring someone very famous can have a huge fan following but then again what if that person decides to leave, you will definitely not like the fan following to disappear will you? So the main thing is relevance of the content which no one should ignore.
And another thing is once you are glued to Social Media Marketing, don’t quit seeing the returns being negligible. It takes time to be effective so aiming for returns in short time and giving up if not seeing the results a strict no no.
Hope you follow the factors above which I have mentioned and I am sure the article will be very helpful to you. Any comments or feedback positive or negative you’re welcome.