The internet is always abuzz with reports, news and articles on how Facebook is productive for internet marketers. There are dime a dozen blog posts telling you, or anyone who cares to listen, about optimizing Facebook for brand building, product promotion and selling. However, none of these posts has completely captured the essence of marketing on Facebook. Keeping this glaring omission in mind, we have decided to compile a list of our own! Here are some path-breaking ways of driving traffic from Facebook to your website.
Way 1: Pundits advise you to add content to the Facebook chatter about topics that you deal in. But how do you know what to add? If you don’t know what has already been said or written about, you cannot add something new or fresh! In walks BuzzSumo! This online tool will give you a clear indication of content that has been written or talked about in the last 6 months. It pans out for all the major social networks. Since we are talking about Facebook here, you can filter the results by specifying it in your search. Use these results to know what to talk about.
Way 2: This is a rather simple trick in the book, but no less effective. It is the age-old saying, a picture conveys way more than mere words! This saying is even truer for capturing the attention of the viewers. Statistics support this view for Facebook. For every written word shared, there are about 2 pictures or Infographics shared! This is a factor significant enough for every internet marketer to be concerned about, especially in the day and times when there can be nothing better than content going viral online!
Way 3: Look at your products or services carefully. Is it really saleable on a social networking site like Facebook? For example, if you are selling engineering machine parts, Facebook is not really your cup of tea! Instead, if you have a self-help e-book to sell, you can quickly take to Facebook and even get results in quick time. Facebook is a clear-cut demographic that it caters to and you cannot push it without making it look impossible economically.
Way 4: Timing matters, but not as much as it used to even some time back. You could always hear someone say that your posts are likely to receive more ‘share’s or ‘like’s if you post at a particular time of the day instead of some graveyard hours. That line of thinking is not really obsolete anymore and posts do get more leverage when they are published at certain times, but the edge has lost out a little in the recent times. A better idea is to check Facebook Insights and find out if things are according to your liking before you hit ‘Post’.
Way 5: It is not always important that viewers on Facebook actually click on your link to validate their engagement with your content. It is good enough when a viewer spends time with your content displayed on their screen. They are not idle viewers. They are constantly observing and taking things in and that will help your brand register its presence in their minds. Facebook measures and uses this metric alright! Why don’t you do the same and work towards better brand engagement with your viewers?
Way 6: Brand pages on Facebook are passé! There is a serious limit to how much content you can put up on such pages and even then, the volume of content is enormous. You are much better off to use personal Facebook profiles for quality and long-lasting audience engagement. In fact, experts will tell you that if the important profiles in your company, like the CFO or the CEO, have Facebook pages, they are more likely to grab eyeballs than just a Customer Service page or worst, fake profiles with generic names like Dave and Stella! Convince the brand’s movers and shakers to build up Facebook profiles and cultivate them through social media experts. Your audience on Facebook must know that they are talking to people in the brand who can solve problems and actually make a difference.
We are not claiming that you have not heard about some of these ways, or even all of them! What matters is not who got these ideas in your mind first. What matters is the execution on the ground. We are have tried them with varying degrees of success. How about you? Share your thoughts of working on Facebook here so we can all learn from our mutual experiences.