According to a statistic, email users will receive 140 emails everyday by 2018!
This may hold out to be true primarily because of the number of email marketers sprouting up every single day. They put together an email subscriber database hastily and pump out emails. More often than not, the emails are junked at first sight! You waste money and resources to land in the junk box, worse, reported as spam.
The trick to turn this scenario around is to prune your email subscriber base yourself. Here are some reasons why doing so will make your email marketing initiative a more effective one.
- Hit delete on subscribers who have chosen to unsubscribe but are still hanging around in your database because you have not bothered to clean the house yet. There are email receivers who bounce away at the first sign of engagement. Delete them as well. If you have purchased an email list from a third party, make sure you clean up the database before sending out emails to those ids.
- Find out email subscribers who make little to no engagement through your newsletters. A database programmer can do the job for you. These subscribers will add no value to your business anyway so there’s little point in sending them emails at all. Use the last 5 email campaigns as a metric. If they have remained passive, they are less likely to engage again.
- Send these second group of subscribers campaign content for re-engagement. Re-marketing your services or products to them is a better idea than continuing with the usual marketing messages. They are clearly not buying with the messages you are sending over now. A different approach might finally bring them back to the buying fold.
If you play your cards (or, emails!) well, you can turn things around.