Does it sound a little out of tune for you? Yes, you are aware of branding and product promotion and selling on Facebook. Yes, you know that you can take your content to a wider audience through Facebook. Can it help your email marketing campaign as well? Yes, it can! Think of all those email ids that users have to use to subscribe! How would it be if users could subscribe to your email list through your Facebook page and you could add them to your email list without them having to visit your email subscription page on the website? That would mean something, would it not? Let’s find out how!
Install the App
Thanks to the availability of online tools, these jobs are not so difficult to manage anymore. You need to install the app that allows you to collect email ids for your email list. This app depends on the email service provider that you are using. It can be something like AWeber, Get Response or Mail Chimp. Search by adding the words ‘Facebook opt-in’ in the search box after the name of the service provider. For example, AWeber users need to type in ‘AWeber Facebook Opt-in’.
When you find the right app (usually the first result on the search), you need to add that app to your page by clicking on something like ‘Add the Mail Chimp app’. Once you find the checkmark on the app, you have to click on Add Page. Once you do that, you can head back to your Facebook profile and find a logo of your email service provider, along with an option like Email Signup. This step is not done, unless you configure the settings on this, and hit on ‘Allow Access’.
Choose the List
With the app installed, it is time to choose the email list from your email service provider account. You can do that through the dropdown menu or create a separate list exclusively for Facebook. You can use auto responders to welcome your subscribers. You can create and manage lists through options that clearly state their purpose.
Get the Web Form
Now we have come to the part where you select the web form for your potential users to fill up. There are different and varied options to do that. You can get a preview of the selected web form before actually adding it to your Facebook profile. To make matters easier, there is a default web form for all email service providers. Savvy email marketers may not like the indifferent template and designing! You have the option of customizing the web form so that it looks more like something that is attached to your brand name. You can use the Create Your First Signup form to customize web forms.
Ready to Roll
With these changes made, you can save the changes and start the process. Make sure that the app box on your Facebook page that users will click on to signup for your email list looks and feels attractive. This is the call to action button and it must look like something that users would like to click on. You will get the option of editing the logo by moving your computer pointer over the logo. You should give the logo a name that users may like to click on, other than the logo image. Since both these options are subject to modifications and editing, you can use your discretion and make the changes. To get full value for all these changes that you make, you should try to bring in heavier traffic to the Facebook profile. Use Facebook ads to do that.
The Final Word
As we move into more competitive online marketing zones, we have to make optimum use of resources to target customers and provide them with convenience to use our services. The more you make life easy for customers, the more they will come to you. Using Facebook pages for email subscriptions ensure that you are cutting down the delay in taking potential subscribers to a designated subscription page and then make them sign up. This is convenience and that spells sales for your brand.