Small businesses don’t always have deep pockets to run extensive marketing or promotion campaigns across social media networks. Either they lack the human resources required, or don’t have the technical expertise. As a result, they are unable to cut any teeth in a fiercely competitive market largely dominated by big brands.
That scenario is going to change with three key features from Facebook.
- Appointment Management: Through the profiles on Instagram and Facebook, businesses can now book appointments. It doesn’t matter if you are running ads on these social networks. You will still be able to use this feature. You can accept online appointments, make a list of customized services, state the availability hours of your business, text reminders to customers through Messenger and synchronize the appointments with a calendar.
- Ads Automation: If you don’t have the resources to run an ad campaign on Facebook, help is here with an automated ad feature that you can customize. The feature will ask some basic questions about your business and take you forward. You will be able to draft 6 varied ad copies, create budgets that you can use to get your ad goals, options to target audiences by picking up information from your business page and timely notifications to let you know how the ads are performing.
- Edit Videos: You can edit the existing videos on your page with this feature. You can trim videos, crop them through automation and add images or texts. With this video editor, you will be to achieve the work on your videos in lesser time. The saved time can be used for your core business work.
As you can understand, the goal of these new features is to ensure that small businesses don’t suffer due to lack of resources. The idea here is to help the roughly 90 million small businesses which are using Facebook platforms for their campaign and promotion. It will also give a boost to millions of other small businesses which are yet to embrace Facebook and Instagram as marketing tools. Just as Facebook will help you grow, in the process it will grow as well!