The internet has provided many people with extremely lucrative businesses over the past 12 years mainly because the startup cost, the cost of production and also the overheads that are involved in an online business are kept extremely low.
The advantages of having an online business are the ease of reaching out to a worldwide audience and the ability to easily connect with thousand if not millions of people. So the big question is just how easy is it to build an online empire?
Market Selection for Offline Business
No matter what market or industry we begin to build a business in we will always without a doubt confront competition weather it is laying bricks, cooking burgers or ranking websites on the first page of Google .In saying that is healthy for a business of any sort to have competition. On a very rare occasion we may find a profitable niche or market with very low competition however on most occasions a niche or market without competitors is an indication that there is very little money to be made in this niche.
In this day and age we have been led to believe that starting a business must be done in the opposite way to reading a book. When building a business it is said that we should start from the end and work our way back in order for it to be a success. This is true in my opinion for in order for us to be able to clearly plan the direction of which we are heading we must first know where we want to end up. We don’t just jump in a car and begin to drive in the opposite direction of our destination and hope that the roads will eventually wind themselves back to where we want to be. The saying goes that the shortest distance between twopoints is a straight line. If we base our business on the same principles It will give us a much clearer direction and in turn will also make the goals we set along the way a lot easier to achieve.
Offline Business Necessity
It is also a belief that to be a successful entrepreneur in our modern day we should start and end with our main focus being the internet. This is simply not the entire truth. Look around your town and not only your town the many millions of towns run small businesses throughout the world and as the internet is still a baby think also how many of those small businesses do not have an online presence. Also consider how many more customers one could bring to a business by simply supplying a service that provides a small business to be online.
The beauty of marketing to an offline business is there is still competition however it is minimal and much easier to gain those 1st page rankings rather than forcing your way through many other professional marketers just to get slight piece of the pie.
There is likely to be less resistance if you are the person contacting the business as well since these companies see you as their connection to broadening their outreach and taking their business to a whole new level.
Plus, by being able to connect with someone personally rather than having to outsource or hire the work out to an anonymous company or service online, you will be able to develop a more sincere relationship with your clients who will come to rely on you for helping their business grow in a whole new way.