Technology is amazing. With the internet, we can be connected to all sorts of people from all over the world with a click of a button. Every day, it seems that the world is getting smaller with every connection we make. The same can be said for businesses. The internet has provided an almost infinite pool of prospective customers who are just waiting to know about your service or product. But with the ability to connect too many people, comes the waning of traditional marketing’s effects. With traditional marketing results getting worse as technology gets better, businesses are also getting wiser in choosing strategies and tactics that fit their budget while bringing in customers.
Inbound marketing is starting to become the choice for getting customers as opposed to using the traditional outbound marketing methods such as seminars, banner advertising and telemarketing that people generally avoid. People learned that they can choose to be educated in the internet at their own time instead of accepting outbound marketing ploys that are more intrusive than helpful.
Inbound marketing, if done right, can be viral at less cost and can earn dedicated customers in the long run. The inbound marketing process of getting leads can be summarized in two steps: gaining visibility and converting prospects into customers. Before people discover how your company can answer their needs, they must learn about you first. This is primarily done through search engine optimization (SEO) and the use of social media. SEO involves using keywords where search engines would find them most effectively and management of content to be able to show up high in the search engine page results. Social media is useful for informing a significant number of people who might be receptive to your product.
In addition, social networks support a two way communication process between you and your audience which is very helpful in improving your marketing strategies while informing your audience that you care about their problems and that you might just be the answer to their prayers. Once your target audience is captivated, they should be ready to be converted into customers through different medium that calls them to action. This can be achieved through an intelligent design of web pages, particularly landing pages and emails. The key to this step is to encourage customer commitment by giving them an idea of what value-laden product or service they will receive once they perform a favorable action.
Like most strategies that do work, a good feature of inbound marketing is that it is very adaptable. There are literally thousands of inbound marketing help pages that one can learn from to be applied to most business models. It is also flexible in that analysis of your daily performance enables you to put numbers into interpretations that improve your inbound marketing process. In the age of the internet where businesses can easily forge relationships with prospective customers, inbound marketing provides a smarter and powerful way of gaining your customers online. And with results that indicate a paradigm shift in marketing, there’s no better date to start than today.