Are you stalling your plans to start content marketing because you are worried about the immensity of the task? You are barking up the wrong tree if you are really thinking on these lines. It is right that there are numerous channels and avenues that have opened up to swallow whatever content you will generate. However that should not stop you from starting out on a small scale.
You will be surprised by the amount of leverage you will get for your brand by simply adding one post to your content stream on a weekly basis! How much time or effort will it take to come up with just a single post in the whole week? You won’t need a designated ghost writer even. Just sit down at your computer and do it yourself. As time permits increase the number of posts.
Now you are probably thinking of what to write about. Expert advice will only confuse your mind. Keep only one thumb rule in mind: write what you know about. You are selling products and services to your customers or simply in the business of providing information. You know who will be interested in what you have to offer. You know what you have to offer. That is all there is to know! Blend these two and your content marketing ideas are set to rock!
A quick, cursory look around the internet will throw up varied platforms like YouTube, Facebook or StumbleUpon. You will start to think how to make use of these in your own content marketing plans. It is very simple. These platforms are all about recycling the same idea in different formats. Suppose you write a post on how to make tea. Publish it on your blog and register it on StumbleUpon. Then shoot a video of the tea being made with a voiceover for the instruction. Upload it on YouTube. Create an infographic of the process and promote it on Facebook.
So, you see how a single idea can be tuned according to the platform you are interested in? That is what smart content marketing is all about! Now get cracking today!