Like almost every online marketer, if you are also indulged in a love-hate relationship with Facebook, then it’s time to figure things out. You cannot deny the fact that social media plays an imperative role in the digital marketing strategy. It allows you to engage more people, increase your websites visibility and attracting more traffic towards your website. With every passing week, Facebook seems to change and upgrade its features and functionalities. With so many changes taking place at such fast pace, it is difficult to cope up and become compatible with the changing trends. If you are planning to develop an interesting strategy to that will make you stand out on Facebook, then wait until you read this. Here we will talk about 5 uncommon and out of the box tricks that will help you in achieving an unparalleled Facebook presence.
- Schedule Posts:
We agree that there is nothing better than adding a personal touch to your social media, but at times automating your social presence can shed some load off your shoulders. Scheduling your posts ensures that you save your valuable time and you don’t lag behind at off-time such as weekends and night hours.
- Edit Links: It happens to all of us- as soon as we pick a link and paste it in the Facebook status update bar, surprise! The Meta data has a lot of essential information missing. Facebook automatically picks up the information that is available on the entered URL. Though, you cannot do much about the thumbnail image, you have the choice to edit the page title and description. Just double click on the headline and description text and you can easily update the information as desired.
- Define Admin Roles: If you are handling your Facebook page as a team, you can always reap benefits from the admin role functionality. There are various roles to choose from namely manager, moderator, content creator, analyst and advertiser. Different roles have different responsibilities. Manager has access to the functionalities of all roles.
- Bring fan Posts in Limelight: The new Timeline feature has organized the look and feel of the Facebook pages, but at the same time it has put aside the fan posts. If you see any Facebook page today, fan posts are cornered in to one side of the page rather than being on the main interface. You, however, have the option of highlighting the posts from your fans. This will give a variety of content and your fans will get to know how much you value their thoughts. This will help you in improving customer relationships.
- Manage your Likes: getting likes is the basic idea of increasing your Facebook presence. As you get likes, it is essential that you like other pages in return. It will ensure that you have a larger audience base and you get access to more news feeds and updates.
As the Facebook community approaches the big 1 billion mark, it becomes highly important to have a proper Facebook branding strategy. The aforementioned tips and tricks will ensure that you get the desired online presence that will get you maximized profits.
Author:- Steve Graham is a Java expert who has industry expertise in Java web development and J2EE application development. He is currently supervising Enterprise Java development projects as a senior developer at Xicom Technologies ltd, an offshore software development company.