The life of advertisers on Google is about to get easier! With new features and tools being added to Google Ads, it will be possible for advertisers to not just find everything they are looking for under one umbrella, but also preview their advertising message according to the type of audience. Some of these features existed in an earlier stage. With these launches, the work done in the past goes one step further.
Let’s look at them one by one.
The big one is the feature where advertisers can segregate their audience and check out the preview of the ads they have bought through Google Ads. Previously, previews were available only for searches through keywords and other metrics like location, device and language. Now, the segregation can be done through audience lists, like website visitors, customers, YouTube users and the like.
The idea is to ensure that advertisers have a good idea of where and how their advertisements will appear. If they find something needs to be fixed, they can do so immediately. Ads in the preview will appear according to the bids that they have made while buying the ad. They will appear as per the bid: in the middle or at the top or bottom of the page.
Another big takeaway of this new feature launch is that advertisers can now check out why their ads are not appearing as they should. When they find out the reason through Google Ads, they can take steps to fix the problem. Earlier, ad owners had to go through a virtual maze to fix the problem! Now they can quickly do it. For example, if the problem is with the budget, you can simply click on ‘Edit Budget’ and get it sorted.
With this launch, Google Ads hopes to bring in more advertisers into the fold.