When the biggest player of the internet arena is offering you tips on something, you got to sit up and take notice!
Google has brought out a free playbook where it offers tips and ideas on how to optimize e-commerce sites. Don’t ignore this playbook by thinking of its value, since it comes with no price tag. This playbook is not just insightful but also quite detailed. You will unearth a whole lot of information and in-depth analysis that will come in handy for your own e-commerce website. Since these pearls of wisdom are coming from no less a source than Google, you should ignore them at your own peril.
Let’s look at some of the points raised in this playbook.
The playbook sheds light on 6 areas where e-commerce site makers have to work on: Home or Landing Page, Menu and Navigation, Search Box, Conversion, Category and Product and Form Optimization.
Among these 6 areas, there are detailed break-ups. The ideas shared in the playbook often come across as common sense. If you have been playing the e-commerce game by sticking to the best practices prescribed, you should be knowing many of the points raised in the book. However, the playbook goes beyond the usual tips and tricks.
Let’s give you an example. The playbook highlights the importance of a prominent search box in the context of an e-commerce site. There is data to back the claim that users who search for information on an e-commerce site are 200% more likely to convert into a sale. So a search box needs to be displayed clearly on the screen for users.
Another example could be how you should not offer a menu of options to a user once they are into the sales funnel, leading from choosing a product to the point of sale. A menu on the way only distracts a sale that is otherwise slotted to the clinched.