SEO teams get perplexed when the ranking on the websites falls from the first page to the fifth. The SEO professionals keep looking for reasons why it happened that way. If some black hat policies have been implemented, they would know in their hearts that their trickery has been exposed. However, in the absence of such policies, the SEO team finds it really difficult to find out where the error lies. There is help at hand now! Search engine giant Google will inform you about the reason of such a slide in rankings in case of manual penalties imposed on your website.
You can request Google to supply you with the reason why the SERP rankings changed for the worse overnight. It could be that your website has been manually penalized for not adhering to the webmaster guidelines set up by Google. The usual suspects for a slide in ranks are better content of competitor websites and the use of spamming that proves counter-productive. SEO services need not keep guessing. File a request through the ‘reconsideration request’ option on Google. The search engine giant will get back to you with hints as to what the problem is.
It is not always true that your website fell in rankings because of some fault of the website. There may be a bug in the algorithm of Google as well. It can also be that the server that is hosting your website is not working right. Google will inform you about these problems as well. When you act on their reply and get the error fixed, the penalty will be revoked. This is a very important step that Google has taken to bring about transparency in search engine optimization methods. SEO professionals over the world are feeling much relieved that they will not need to go out on an error-hunting drill anymore!