If you are in the SEO business, you must be bothered about building high reward and future proof links. There can be umpteen numbers of link strategies working in your favor. But, it won’t be a very wise decision to look for something that works only now. Google keeps changing. The aim should be on getting the most bang for the money through what Google rewards.
Last year, in 2012, it was seen probably for the first time that bad links hurt the sites. Webmasters got paranoid about it. Google has a parameter of its own to decide whether the links are good or not. There can be different link building strategies like, content marketing, link wheels, paid link, user generated content, real company stuff, etc.
Google warns against unnatural links. Google has its own algorithm to detect unnatural links. It is difficult to point out specific characteristics to define unnatural links. It can be over-optimized anchor text.
The links that Google offers higher ranks are called high reward links. They get better indexing. There is no particular type of link that Google usually detects. You cannot control the way people will link to your site. Editorial links are high reward type links. Naturally, those are in high demands.
People work hard for building their sites and it may take 5 to 10 years. But, suddenly the hammer of Google is laid down and the sites get spoiled. Their businesses find no possible way out from the trouble. They start laying off hands and then start all over again. With time, Google gets better in finding the patterns and eliminating unnatural links. The threshold gets broader.
Infographics, guest blogging are being judged as the next big thing in the field. One may work for you, but, the other might work for somebody else. Some people do not the right ways to use these techniques. Guest blogs get spammed with unnatural author profile links, infographics, etc. The same anchor text gets linked to over 100 blogs. But, people who are using the natural methods and working on it diligently get their reward. Google encourages such behavior.
As a webmaster or an SEO, you can understand whether your technique is working or not. There is one thumb rule. Go for the links that does not let you have control over the anchor text. 80 to 90% times, this golden rule works amazingly. You should always build high reward links. No matter what method you are adopting for link building, this rule will definitely work.
Previously widgets were put in for infographic links. This way, the same anchor text used to get spread out to over 100 blogs. This has a chance to get penguin penalties at the time of optimization. Potentially unnatural links can be turned into high value links. The smartest way of doing it is by rotating the anchor text. Make sure even the recreated anchor texts do not fall in a pattern. It is good to avoid using a widget or text box. Google’s reverse image search helps you finding out who is posting your infographic. You can reach out to them and ask for links. This way your anchor text becomes natural.
Press releases links have a bad reputation of not adding a lot of value, because they are often abused and spammed. They often have exact match anchor texts going to many low quality websites. A press release goes directly to the journalists. If your product is linkable enough, it will get linked from the news organizations.
Guest posting has become one of the best tactics of link building these days. Guest posting can also be troubling at times. Over-optimization penalties may trouble you. A natural anchor text can be put in the middle of a guest post. You have to link it to any linkable assets.
The old and effective method is writing emails asking for links. This is a time tested method. The new smart way is influencing anchor text. If you are a smart SEO, you don‘t ask for a link, you just ask for a share. It works at least 6 times out of 10. They put it on their blog or website and eventually, you get the link with an authentic anchor text. Twitter and Facebook get you more anchor texts than you can even imagine.
Last but not the least, high value and high reward link is the key to survive in the ever evolving SEO world.