The nirvana of online marketing is having all your online visitors convert into possible leads, if not sales! Just like nirvana this is a theoretical state of existence that is near impossible to achieve! What you can do is go as close to that perfect state as possible. There are a ton of tricks and tips doing the rounds on how to convert your online visitors into leads. You must be knowing many of them yourself and we have covered many of these tricks in this blog itself. Here’s a rehash on what works best in the online conversion of visitors into potential leads.
The first trick in the book is the design of the website. There are tomes written on this topic, almost every single day! A website with a killer design and layout has a much higher chance of being rewarded with a lead than one that is bland and boring. The key to successful web designing in this regard is to ensure that your landing page is clutter free. Cramping too much into too little space is what you must never do. Leave some white spaces around to give breathing room for the visitors. That will also help to put the visual focus on where it matters most: your marketing message.
The second trick from the experts is that your website has to be faster and quicker on all browsers, be it for computers or mobile devices. Websites that are slow in uploading or downloading data always, yes always, lose out on online visitors. Online visitors pay dearly for their internet connection and more often than not, extremely busy and impatient. They have no time for snail-like websites crawling to their devices. They want fast uploads and downloads. Use dynamic servers that ensure that the nearest server is the one serving the user with the required web page.
Finally, conversion into potential leads is all about hitting home with the marketing message and call to action (CTA). As a thumb rule, make sure that you have only one CTA message per web page. Following the first rule, don’t confuse the user with multiple CTAs in one web page. Revolve the content of the page on the CTA and put due emphasis on it. That will convince the online user that it is the right thing to do and get you what you want: a potential online lead.