Twitter has proved to be beneficial for many big brands. However, the small business too can leverage Twitter to grow their businesses. One of the smartest ways to use this micro-blogging site is to raise your business’s visibility. But for that, you need to participate and interact a lot with others. This way you can increase your chances of being seen and noticed. For small business, getting visible and creating awareness about their products and services is paramount. And Twitter provides a great platform to accomplish this goal. However, for that you need some followers at this social networking site and may find it difficult, at least initially, to get people to follow you.
Who to Follow
In addition, you must know who to follow. The best solution to both these problems is to participate in Twitter chats. They are regularly scheduled chats and have been quite popular for a couple of years now. Twitter chats are organized around a particular topic and they usually happen at a set time on a set day. It is a great way to meet with new people, sharing similar interests and to introduce yourself to the crowd.
Small business can also use this social networking site to share their content. Promote your articles and blog posts on Twitter. In fact, it just fair to leverage this social networking site as a channel for promoting your content. But to maximize your efforts, you must be promoting your content carefully. Also, make them interesting and informative. Otherwise, people will hardly check out your tweets or your content.
Find Relevant Information for Content
Similarly, you can use this social networking site to find news and information for content. You can mine the Twitter discussion and feedback for your blog and site content. Apart from Twitter chats, you can check out the news sources that publish their content directly to Twitter and get ideas for your content.
A Channel to Drive your Sales
One of the best ways to use Twitter for small business is to use it as a channel to drive your sales. Surprised! It’s very simple to do; in fact, many are already doing it. You can simply announce about special discount codes through your tweets and add a link to your product page. And both offline and online businesses can boost their sales this way.