One of the main ways to make sure your blog is successful is to make sure you are active. You have to be active a lot; this is a minimum of once a day. If you are not updating your blog at least once a day then people are not going to continue to visit it. If people are visiting your blog in the first place it means that something you are posting is interesting to them. As a result they will keep coming back to check what new updates you have or new content for them to see. If you are not updating your content regularly eventually they will get fed up of coming back for nothing or will this that you are no longer active.
Don’t dismiss people who come to your blog or speak to you. If there is some sort of messaging service for your users to contact you, then answer them. You need to engage your audience and by ignoring their messages you will only turn them away and could also make them bitter.
You need to keep your blog up to date and looking nice. Nobody wants to come and look at a disorganised and unattractive web page. No matter how interesting your content may be, if the framework is not there to make it look pretty it will not entice anybody in. You also need to keep checking your blog as a user will see it just in case there is an error with it. If something is updated make sure you double check the user view as there may be issues for them which will stop them viewing your content. It must look professional for anyone to take you seriously.
When you add content to your blog make sure to add as many keywords as you can. This is for the users who will use search engines to find content that is similar to what you post. If you can master this then you will have a large amount of hits very quickly. If you think it links slightly to your content make sure you tag it. There’s a lot of content within the World Wide Web so make sure you give yours the best chance to stand out from the crowd.
Try placing adverts for your blog wherever you can. Whether it is a postcard in the local store window or and ad online. Any advertisement is going to help you receive hits. The more traffic you can get on your site the more successful your blog will be. It works in what is called a snowball effect, it starts tiny but once it gets going it builds rapidly. This can happen simply from word of mouth. For example one user stumbles across your blog and loves it so they share it with their social network where their friends will continue to share it and in no time your traffic is through the roof.
There are many aspects affecting the success of a blog but these are some fool proof tips to help you on your way. Good Luck!