Not long ago, Google had introduced the Disavow Links Tool. By means of this new tool, bloggers especially the webmasters can disavow or turn down certain links that are being directed to their website.
Google assess websites and give it a ranking that it deserves. However, if bad links are all over your site, it could get tarnished and be given a poor rating. This is where the disavow tool can be of help, once those suspicious links are disavowed, Google will ignore them so your site will not be affected at all.
Typically, rivals send those bad links to their competitor’s website to discredit them by having Google penalized and place them on disadvantageous level. This only implies that spammy links have the ability to jeopardize a site’s ranking as Google give more importance to the quality over quantity of the backlinks.
The tool will help you turn those links into useless strategy for bringing down your site. But then again, you cannot simply go around disavowing all dubious links that you ever find. To make sure that you are doing the right thing, consider these 3 important points first before disavowing links:
1. Have your site been penalized before?
Websites that are teeming with bad links are normally penalized by Google. If you have been fined, you will receive a message informing you about it. But receiving such message can also be caused by other things like issues on the server and busted links. This could be easily mistaken as a penalty. As a result, there are so many site owners or webmasters who think they have been penalized when they are not.
It is a good idea to verify if your site was indeed fined or not. It is only after the verification that you could safely proceed with your disavowing plans.
2. Do you think that the links are really harming your site?
Frankly speaking, there’s no definite way of knowing which links are good and which ones could damage a site. All that you can do is to uncover the bad ones with the aid of the webmaster’s tools. The tool will let you see which Google has pointed out to be the damaging links.
If you will not be cautious and simply disavow links without a thought, you could be actually getting rid of good links which are helping your site.
3. Consider the time that it takes to disavow links
After submitting your list of links that you would like to disavow, do not expect Google to act on it at once. It will take time and you can’t do anything about it. Hence, make sure to only submit your request when you are 100% confident with it.
To put it briefly, never immediately jump into disavowing links and assume that the work is already done. Look further than this. Additionally, do not just focus on the links that you want to disavow but pay attention to those that you must create as well. The newly formed links will serve as replacement for the ones that you will get rid of via the disavow link tool.
Plan first before you act so that your site will only have things to gain rather than lose. If used properly, the disavow link tool could be your hidden card for boosting your ranking and improving your site’s usability.
Guest Post by Deepak Gupta, who is an experienced internet marketing professional and active blogger. He is associated with a reputed responsive website design company India that provides professional web designing services and very well take care the web design aspects of various clients.