Google Ventures, Salesforce.com and Sequoia Capital made a massive investment into Hubspot a few weeks before. Hubspot is one of the leading Inbound Marketing companies that have experienced impressive growth and have reached over 4,000 customers in just 4 years. Hubspot displays the power of SEO, content marketing and social media – the cornerstones of Inbound Marketing. The founders of Hubspot authored a book on Inbound Marketing (NYTimes best-seller), and millions are using the Grader series of tools.
Google Ventures along with the other two investors investing in the company, which was at the forefront of Inbound Marketing movement, is indeed inspiring. This move also suggests that the SEO industry is moving to a more mature market. Such increasing adoption also ensures industry growth, which will further result in growth in employment and higher salaries. However, it may even bring along greater competition.
Traditional marketing usually relies on salespeople, paid branding, cold-calling, advertising etc, whereas, Inbound Marketing is cheaper and may yield much better results. In includes certain best practices such as getting targeted traffic from search engine results, articles, infographics, blog posts, webinars, white papers and other content. In addition, it includes getting traffic from social media sites such as Facebook, Twitter, forums, Digg, Delicious, the Blogosphere, and social news sites. And these three business giants investing in Hubspot proves that “Inbound Marketing” is there for real.
Google and Salesforce’s CRM both have data about the factors that drive web traffic and conversions on the Internet. And since they both have invested in the leading Inbound Marketing Company, it seems both the brands are seeing the positive signs for Inbound Marketing. And Hubspot was the best choice as hardly any other companies have reached their numbers.
It is been observed that Twitter is the number 1 source of Hubspot’s social media traffic, though the best-converting traffic comes from LinkedIn. Facebook is number 2 source of social media traffic; however, this social networking site has occasionally overshadowed Twitter in traffic sent in recent months. Organic search too has sent considerable number of web traffic to Hubspot and its clients.
So, if you are yet to apply Inbound Marketing strategies to your business, it’s a high time to evaluate your online marketing strategies.