Many users across India and other parts of developing nations experience poor internet connections. The situation seems to have become better in the last couple of years but it is still far from ideal. While using internet on your smartphones, websites don’t show up the way they should in a particular time period. As a result, you get frustrated and try another website that may potentially take lesser time.
Google has the answer to this problem through its feature called Google Web Light. As the moniker suggests, Google Web Light is a stripped down version of your website, made ready for users with slow internet connection, like 2G. The stripped version does not contain several images and even texts that is otherwise part of your web page. There may be ads coming in from AdSense.
You may ask at this point, how is Google Web Light similar or different to AMPs. In terms of similarity, both cut down on content like scripts and styling like CSS to present you with a bare skeleton of the web page. In terms of difference, AMPs are not as light as Google Web Light.
The question is, how does Google Web Light help your website or does it take away from the user experience that you website wants to offer?
For starters, your web content becomes visible to a certain number of users only because there is a stripped version presented through Google Web Light. Otherwise, these users of slow internet connection would not have any access to your website. So, that’s a win.
It’s true that you can opt out of Google Web Light if you want to offer the best version of your website or nothing at all. But the additional access to an untapped clientele would do good for your business and advertisers.