Every SEO initiative worth its salt invests in link building. But you’ll be surprised at how many of these link building strategies are not even evaluated regularly! The answer is very simple if you ask why it is so. Traditional SEO practices like link building are tried and tested methods to achieve popularity on the internet and also get higher rankings on search engine results. That is why online businesses carry on link building knowing in their hearts that results are around the corner. However, the fact is that with a little insight and statistical analysis, the link building practices will gather more leverage for your online business.
What do you need to do in order to get back your link building effort on track? Firstly, evaluate your progress every week. Check up Google Analytics and find out which back-links are giving you substantial traffic and which are just lying untapped. Just as placing web links on reputed websites that are more popular than yours important, these links must get you some online traffic. It often turns out to be a better idea to place back-links on an upcoming website with a steadily growing base of online users than a branded one. You can position yourself to take such calls only when you are armed with statistical data.
Link building strategies must be aimed towards grabbing higher rankings on search engine results (SERPs). If the links that you have at present get you rank 5 for a relevant search, you have to scratch your way higher up by improving the quality of links. Always go for quality links rather than many links that don’t add up to much. You will get more traffic from a link on a popular website than many others on non-popular ones. Encourage your link builders to look for back-links from websites with Page Rank of 5 or more. Achieving that standard of excellence will drive your online traffic through the roof!
Social media networks also contribute in the link building category. Uploading web links on Facebook pages of popular brands or tweeting on the profile pages of such brands increase the visibility of your website. It is not important how many ‘shares’ or ‘retweets’ you get unless they translate into actual online traffic. Check up how your web links are doing on social media network with analytical statistics from sites like CrowdBooster.