A weak landing page undoes all the hard work you do in social media campaigns. Social media campaigns are carried out to create an interest among online users and potential customers about your brand. When they feel interested, they check out your website by clicking on social media web links. They are directed to a landing page. If this landing page is not good enough for these online visitors, your entire cycle goes for a toss. Here are some pointers to keep in mind while devising landing pages that complement your social media campaigns.
The landing pages, before all, must be consistent with the appeal of the social media profiles, both in terms of content and visual designs. Interested visitors will feel repelled by landing pages that are completely different in appeal from what they have encountered in your social media pages. Remember that these visitors check out your social media pages and then come through to the landing pages. Your message on the landing page and the visual appeal must be consistent. A casual, youth oriented social media page should never lead to a landing page that will impress only hardcore corporate guys!
The social media platform you are tapping into has a huge say in what kind of landing page you are setting up. For example, if your landing page is receiving traffic from websites like Instagram or Pinterest, written texts will not suit your purpose. Here are visitors who like pictures and Infographics more than pages of text. This choice is clear from the fact that they hang out on social media networks that cater to users passionate about pictures and visual aids. Use landing pages that are high on these elements instead of one that contains articles or traditional blog posts.
Most online users tap into social media stream while they are on the go. They tweet or update their profiles while doing things like buying groceries or waiting in queues. They are also clicking on your landing page links in such situations. Create landing pages that consider this fact! Mobile device users will not appreciate being redirected to landing pages suitable for desktop or laptop users. Attune your landing pages according to this pressing need. Offer information that mobile users will feel interested about when they are moving around. This will be beneficial for your business.