Gone are the days when link building was only about building up communities in the hope of back links to your website. Then, link building was solely dependent on article submission, blog commenting and all those traditional forms of building up the web chain. With time, especially with the rise of competition, you cannot get the kind of links and the number of links that you need to keep afloat. You need quality links that people take to like fish to water. In order to do that, you need visually engaging content and building real communities around it. Here are some content areas that you need to focus on to scale up link building:
- Real-life Engagement: Readers of blogs and discussion threads are not robots and sociopaths. They are human beings with real emotions and feelings. Tap into that. Visual content that generate emotional responses will generate links in the process. There is no better way to building up links than creating content that people associate and connect deeply with.
- Unique Posts: The most difficult part about creating visually rich content is finding the right niche. For example, if you are looking to build links for a dessert website, you will find stiff competition in that domain. Why not pin down your content something really specific that has less competition around you? The idea is to grab the attention by being unique. True, you will find few viewers at first but you need to keep at it and work your way up to more generic topics. Such posts have greater value in the link building chain.
- Share Something Special: No one likes to read rehashed posts culled from other blogs. Add your own personal inputs to the proceedings, something that they will not find anywhere else. It will make readers come back to your content with others similarly interested in the topics. In this way, you will create a sizeable community and also generate enough links in the process. You need to share your innovations and ideas with people out there.
- Not about You: Don’t make your content about you. Such an approach repels online viewers and undoes your link building initiative. Instead, make it about the readers and online users. That will help you create readable and most importantly, shareable content.