Since the mobile applications came into picture this also creates a questions to developers that whether developing applications for mobile will be proved to result in good ROI or creating mobile websites are better option in today time. As mobile apps and websites are catching attention to many smartphone users and people who are about to be mobile maniac, in this article just an overview is covered comparing the better choice in new mobile era to go for developing mobile apps or mobile websites.
According to this generation mobile has become life for some people, they will feel as handicap if said not to use mobile for just 1 day. Yes it means every thing to them.
A Development Dilemma
It generates a perplexed situation some times the concern should go mobile? With extreme rush of mobile applications is taking place. It is very hard to control our drive into development field. Should you develop a mobile app or devote your resources to optimizing your website to be viewed on mobile?
The overview of few pros and cons of each might help you to take right decision.
A closer look at how each option stacks up:-
Pure Mobile Websites
- Some Basic principles Accessed through browsing
- Static Navigational user interface
- Requires Connection
- Somewhat limited features
Mobile websites are faster with reasonable development cost and require no approval process with mandatory approval process.
Pure Mobile App
- Accessed After Being Installed
- Interactive User Interface
- Available offline
- Can make use of phone features like location services, camera, etc.
Mobile applications are very fast with expensive development cost and availability of app store
Mobile apps trump entire web( mobile and desktop) in terms of how much time usage spent with each. According to comScore and alexa data compiled by flurry analytic, Mobile apps are taking up a greater share of users’ time each day compared to mobile and desktop usage, which was dominant just two years ago.
User Reach & Engagement
Mobile browsers have far greater reach than native applications, but data shows that native app users are generally more engaged. mobile analytic company CEM4mobile sampled 56 million mobile impressions to assess the difference.
For many, the choice of whether to pursue a mobile-optimized site or mobile app will come down to content. How are people going to interact with you on mobile devices? A breakdown of which platform mobile users prefer for different task can help.
So what is right for you?
There’s no one answer that works for everyone. if resources allows it. some suggest building both to capitalize both platforms and audiences. In order to decide which one is right for you, it’s important to evaluate your specific goals, Consider all of the criteria above and determine which most closely aligns with your intended audience.