Most online business brands are making use of mobile friendly websites. They are taking particular care to build websites that are easy to access with portable mobile devices. User experience is high on their agenda, along with convenience in locating for the users what they want. Now, despite the fact that these business brands have mobile friendly websites, they are not really making good use of them. These websites are not being tapped to their full potential. Here is a look at some suggestions that you can make use of to get more leverage out of your mobile friendly website:
- Track: You need to figure out the way users are making use of your mobile friendly website. Tracking their navigation through the website will give you a fair idea of which steps they are skipping or which pages are repelling them enough to shut down the browser. Figuring that out with help you curtail the progress path and help retain customers through to the final stage of buying.
- Showroom: This is the practice where users simply check through your products and services without making a purchase. On mobile friendly websites, this happens most often. You need not despair the fact that users are quietly checking out the shelves without actually contributing to your sales curve. Look at the practice of showrooming as an opportunity to make a stronger impact on your customers. Let them be swayed by your range of products and services. Emphasize your brand value.
- Personalize: The great advantage of having mobile friendly websites is that you know that the user will be checking in through that same device every time. This stat is different for computers because a single computer may be used by more than one person. Smartphones or i-phones are entirely personal statements. You can personalize your mobile website for users and attune your services according to the browsing history of the user. You will find a sharp increase in the conversion rate when you have a personalized user friendly mobile website.