Mobile devices are for the future. A jaw-dropping 60% of online searches happen through mobile devices like cell phones, tablets and Smartphones (we call it mobile searches). As a result, online marketers have little choice but to attune their search engine optimization with the need of the hour. You need a mobile edition of your website and blog. The purpose is to offer mobile device users to get access to your content without having to spend too much of bandwidth in getting to it. If you offer the version that is usually available to computers, the user will be repelled quickly.
However, as obvious, it is not enough to have a mobile edition of your website. You need to optimize it for searches made from mobile devices. A quick study of Google will reveal that mobile users usually look for store locations or quick checks while on the go. In other words, more than the services page or about us page, you need to create mobile versions of the store locator or the contact us page. This will enable your mobile device visitors to find what they are looking for in quicker time.
In the same vein, you must guard against faulty redirects that take your visitors to the wrong page because you don’t have a mobile edition of that particular web page. Experts advise that it is a much better to direct mobile users to the computer version of the web page that they are looking for in the absence of a mobile edition instead of redirecting them to a wrong mobile-friendly web page. You will tend to lose out on online revenue if the mobile redirects are headed to wrong web pages or simply dead links.
Google is pretty serious about the way online marketers should look at mobile websites. It has added a new feature to the Google Webmaster Tools known as Smartphone crawl error stats. This field will show you data on where you are going wrong on your approach to Smartphone users. You will get a comprehensive understanding of all those web pages that are being wrongly redirected when mobile users look for them. Fix these loose ends and you will be able to tap the SEO juice of mobile online marketing.