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More Opportunity on Facebook ‘Related Articles’

by | Updated on: Aug 22, 2023 | Digital Marketing 101, Social Media | 0 comments

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facebook related articles

Facebook has introduced a new feature to its already well-feathered cap. With this feature, you can check out related articles to a topic you are searching for, even before you have actually hit ‘search’.

Previously, you could only find related articles to a particular topic after you have read a similar article from your News Feed. Since 2013, Facebook has been using this feature to good effect. It’s only recently that it has announced that it will offer related articles to a search on a related topic.

It is definitely good news for content marketers. Previously, they had limited opportunities of showcasing their articles to like-minded readers. It was only after they read an article with a similar topic from their News Feed that you could push your article through the related article function.

Now, readers don’t have to read or click on an article before they see related articles. A simply search will offer them the window.

This is what Facebook has to say about this new feature:

“These additional articles, which appear for topics many people are talking about on Facebook, will appear in a unit below the link. That should provide people easier access to additional perspectives and information, including articles by third-party fact-checkers.”

From the perspective of a reader or user of Facebook, you stand to gain as well. You have access to more content about a topic you are reading about. With more on your tray, you are more likely to find the content that will satisfy your query.

Moreover, previously the number of suggested articles was only 3. Now that count has gone up as well.

Tags: facebook
Author:- Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a TEDx Speaker, Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. B. Tech in computer engineering & post graduate diploma in Marketing, Debajyoti has 18+ years of domain experience and successful track records in digital marketing services & digital marketing training with 500+ clients & 100K+ students in 165+ countries. He has been invited & felicitated by 25+ Top B Schools & universities including London Business School, AICTE ATAL FDP, UGC-HRDC, IIM Shillong, IIM ROHTAK, IIT KGP, IIT Guwahati, Calcutta University, Ranchi University, St. Xavier’s, Brainware, Techno India, JIS Group, Jaypee Group, Shikshayatan Foundation, IIEST Shibpur, Bhavan’s, ICFAI Business School, GITAM Deemed University, Swami Vivekananda Group of Institutions & many more. He has been awarded with more than 20 national awards and he has received notable media coverage. Learn more

 

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