Are you an internet marketer looking for guaranteed SEO results from your team? Then you’re barking up the wrong tree! There is nothing called guaranteed or assured results in the world of search engine optimization. Any SEO team offering you that kind of a deal is actually taking you on a ride that you will eventually fall off! There are various reasons why no one can guarantee what results you’re going to get in SEO through your efforts. What you can get, however, is a fair amount of idea by studying the trends. Let’s take you through the reasons why SEO gives you no guarantees. Reason one, the secrets of the search engine algorithms are exactly that: secrets! What’s worse, these secrets keep changing regularly! Search engine giant Google has made some of these secrets public knowledge in the recent times, but most of it is still under the carpet. You have to figure out the behavior of these algorithms as you work along. You also have to keep in mind that modifications and tweaks are made to the SEO algorithms every now and then, without any formal announcements. So, to keep pace, you have to constantly test your SEO methods to see if they are still getting you results! Reason two, the searches made by online users are primarily personal experiences. Search engines prompt users towards keywords and results according to their previous searches recorded in the browser history. For example, a person signed in on Google will results different from someone without a Google account at all. This is because when you’re signed in, Google records what you’re searching for and offers you search results depending on this recorded history. Reason three, websites differ from each other even if they are in the same domain of work, much like two persons belonging to the same family and household. What works for one may or may not work for another. This fact holds true for web content, designing as well as keywords. You cannot replicate the success of one website by imitating it for another site’s SEO. Ranking and online traffic depends on how old the domain is and how trustworthy it is among online users. You have to take that into account as well while drawing up the SEO plan. So, the next time someone offers you guaranteed results on SEO, you know better!
About Debajyoti Banerjee
Founder & CEO at Seven Boats, Google Certified Digital Marketer & Trainer, LinkedIn Certified WordPress Expert, Brand Strategist, Consultant & Entrepreneur. B.Tech in CSE & PGDM in Marketing, Debajyoti has 15+ years of domain expertise in Digital Marketing. Felicitated & invited by 12+ top B Schools, Universities, Management Institutes & Corporate houses in India including IIM, IIT & more. Associated as visiting professor of digital marketing in 3+ premier B schools in Kolkata. Public speaking in 10+ popular events. 17+ awards & featured in premier magazines & papers. He has trained more than 25,000 students globally through online program, classroom training, workshops & online round-tables. His teaching methodology is highly appreciated by students, peers, corporate, Sr. academicians & veteran entrepreneurs. Learn more
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