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New Dimensions to Google’s Search Console

by | Digital Marketing | 0 comments

google search console

A couple of months back, Google had released a beta version of a newly designed Search Console. The idea was to make the Console more useful for webmasters across the board. Then, the rollout had been only for a select group of webmasters. Now, it will be thrown open to all. Notifications will be sent over to try the new features on the revamped Search Console, which will coexist with the older version.

To give you a glimpse of how different the new version is, let’s start by stating that the new one will contain data going back to 16 months. It will include parameters like Search Performance report, earlier labelled as Search Analytics report. Additionally, you will find revised and improved avatars of AMP status updates, Index Coverage and job posting reports, along with simple guides for webmasters to optimize their websites easily and conveniently.

The new Search Console is bound to make life simpler for webmasters. For example, the improved Index Coverage report will notify them when there are issues cropping up on their websites. To enable these notifications, Google is using something tagged ‘issue tracking functionality’. So, webmasters will be notified on issues and how to fix them, with an update informing them when the problem gets fixed.

Another example could be the emerging number of issues due to the creating of AMP editions of web pages, or even during execution of job postings. Webmasters can have immediate and prompt feedback on their postings. During testing of several URLs, the new Search Console will keep a validation log. You can have a clear idea of the URLs that have been fixed and the ones that have failed to pass the test.
The only hitch is that the new version does not completely contain all the features of the older one. This is probably why Google is keeping both versions as of now.

Debajyoti Banerjee is the Founder, Director & CEO of Seven Boats - A leading digital marketing agency & digital marketing training institute in India since 2011. He is a Google & LinkedIn Certified Digital Marketer & Trainer, Brand Strategist, Consultant & Entrepreneur. Debajyoti has 17+ years of domain expertise & successful track records in Digital Marketing & emerging technologies. Learn more Schedule an appointment with Debajyoti Banerjee

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