Online marketing is really no longer optional. In fact, it’s quickly becoming the case that online marketing is the most important form of marketing that businesses do. WordPress themes can provide a valuable tool for online marketing for several different reasons. Even though some of these reasons are technical in nature, they should be easy to understand for anybody with some experience in the world of online marketing.
In order for the search engines to pay attention to your site, it has to be compliant with the web authoring standards set forth by the W3C. Commercially produced wordpress themes are validated to make certain that they meet this requirement. The requirement ensures that your website will display correctly in standards compliant browsers, which describes all of the browsers produced by the major manufacturers. If you do not meet the compliance requirement, the value of the rest of your web marketing efforts are likely to be nullified.
Online marketing is also heavily dependent upon search engine optimization. WordPress is a platform that is already search engine optimized and, provided you are using standards compliant themes, search engine optimization efforts will not be foiled by utilizing a premade theme. In fact, some of these themes have features that enhance this particular marketing strategy.
Where search engine optimization is concerned, it’s all about the details. In many cases, if you check the admin panel on your WordPress theme, you’ll find SEO options built right into that panel. While there is a convenience advantage in this, it’s also advantageous in terms of making certain that you take care of all of the very detailed elements of a successful SEO effort. By placing all of the tags and other items into the form of easy to fill in fields, a WordPress theme ensures that you don’t forget any of the required processes.
Having links to and from your site is important to online marketing. WordPress is set up to be accommodating to sites that want to involve visitors in what amounts to the creation of a great site. If you’re using the blogging tools on WordPress, you can encourage people to include links that backup their comments or that add extra information to them. This is a great way to generate links for your site and turn into a resource, which can help market your site, as people will come to see it as something truly useful.
If you’re running an eCommerce site, there are WordPress plug-ins available that make it very easy to create catalogs. Not only do they make it easy to create catalogs, these plug-ins ensure that the catalog has a consistent format between one item and the next. This is great for marketing the site itself. The easier it is for people to shop on your site, the more successful it is likely to be as a destination for shopping.
Online marketing can be complex, frustrating and difficult to understand. What’s important to keep in mind is that using the right tools for building your website can make a big difference in how successful your marketing efforts are. This is one of the reasons that WordPress is very popular as a content management system. Because it is standards compliant and because it is easy to add features to it, is easy to design your site to suit your brand and to be an attractive destination for visitors.
When you install a WordPress theme, look for ones that have the plug-ins you need for your marketing efforts or look for ones that are compatible with the plug-ins you want to use on your theme to increase the viability of your marketing.
Olga Ionel is a creative writer at ThemeFuse.com. She is passionate by WordPress, SEO and Blogging.