Valentine’s Day is not only for celebrating romantic love among couples. You have got the opportunity to spread love and joy for disadvantaged women. Puffs Facial Tissues and Dress for Success are such non-profitable organizations who are spreading love and joy in this season of love.
From 1st to 24th February, people who will be logging on to the Facebook page of Puff, will be able to send virtual kisses to friends which look like lipstick blotches. Every kiss you send will help you donate $1 to the dress for Success organization. Puffs have the plan to donate a total of $100,000.
Laura Dressman, the manager of Puffs Communications says it has 50 different kisses to select from in categories that include Love, Flirty, Friends and Family, etc. In every category, you will find kisses in different colors. Every kiss has its individual customized message like, “I like you way more than I like your Facebook posts”, “I’d quit watching reality TV for you”, etc. According to the Puffs, they cannot disclose the exact number of kisses that has been shared.
The main focus of Puff has always remained women who use facial-tissue. This particular product is tailor made for using on the entire face. That is why they have used their lipstick blot on tissue process for the Valentine’s Day campaign. Their aim is to showcase different ways in which people use tissues. The lipstick blot on tissue is the iconic mark of Valentine’s Day.
Puffs has used hashtag @ PuffsKiss to do the promotion on Twitter
Puffs have already managed 510,000 likes on Facebook, 1,700 follows on Twitter.
Publicist Kaplan Thaler is responsible for this particular campaign.
Retailer Macy’s have requested the consumers to tag all posts on different social networking sites. They have claimed that they will donate $2 for every post and will spend up to a sum of $250,000.The project has managed to get 2,000 posts which fetched them around $3,946. It is way too low than their goal of 125,000 posts.
People can participate in such ventures on Twitter, facebook, Pinterest or Instagram logos available in the tab of Color Your World Red tab and select their preferred network. Users of Facebook and Pinterest get 11 red themed images to choose from. They include strawberries, lipstick and slide. They also get to upload their own images. The Twitter users can use a given message aimed at women with cardiovascular diseases. They can create their own message also. Macy’s has got 10.4 million likes only on Facebook.