The last quarter of the year, that marketing whiz-kids term as Q4, is usually the make or break time for most businesses online. This is the holiday season in full swing, with greater demands for better products and services. You need to make some strategic tweaks in your way of handling Google to ensure that you stay ahead of the competition curve. Google will offer opportunities to make more out of your brand, but you must know how to make use of those chances. Here are some changes in the Q4 period that your website needs on Google.
Tip 1: Mobile Search Trends: The holiday season is the most important time for online businesses that look for mobile devices to earn them revenue. Your consumers will search for your brand through mobile devices while they are on the run. Many will scamper for last minute gifts and other services to tie up loose ends before the year draws to a close. You have to be prepared with your mobile search strategy for Google. There are some tricks that you can pull up through our previous posts on this blog. Try them out and secure the mobile device territory.
Tip 2: Glean and Use Data: You cannot make much sense of the competition around you without pulling data from the archives and Google’s tools. Grab as much data and stats that you can and use them to draw up your own strategies. This is a timeless tip that will hold you in good stead throughout the year, especially during Q4 this year. The reason: your competitors are doing the same thing! They are gleaning data and drawing counter measures if you are a force to reckon with in your industry. Don’t be caught napping!
Tip 3: Better Ad Placements: Ads on Google can come in various shapes and sizes. Now is the time to look at your ad ship and pull up the loose sails. You need to go all out during the Q4 and finish on a high! Look at the areas that you have not covered through Google ads. Is there something you can do to earn better revenues through these ads? You need to figure out Google’s seller ratings and special offers to find out where you stand in the Google ad scenario.
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