Guest blogging is quite in vogue these days. Earlier on this blog, I had written about the advantage of writing and submitting blog posts as guest bloggers. In a nutshell, publishing your guest blog post on a popular platform opens up your work to a whole new readership. More netizens are exposed to your work and if they like your ideas and writing, these new readers will subscribe to your own blog. Guest blogging is also a fantastic way to catch the attention of influencers and opinion-makers in your domain of business.
However, more often than not, guest blog posts are rejected by the host! The reason can be varied. The usual ones are quite obvious, though. You may, in your zeal, offer a guest blog post that is totally irrelevant to the host blog. For example, I write about the digital marketing world on this blog. If someone submits a guest blog on Indian classical music, will I publish it, much though I’d be flattered by the blogger’s interest in uploading their work on my blog? This is definitely the cardinal rule that you have to follow: submit guest posts only on relevant blogs.
Secondly, offering a shabby piece of work as a guest post is a strict no-no. Remember that the host blog already has a dedicated readership. They visit and read the blog simply because of quality work. If a host blog publishes substandard work on its page, it will offend the existing readers. It reflects quite poorly on the host blog. The host blog cannot and will not hamper their branding and credibility by publishing posts that do not measure up to their high standards. The lesson to learn here is, edit thoroughly and then submit your work.
The third point ensues from the second one. Other than the writing, the ideas you present has to be original and unique as well. No one likes reading borrowed posts that have a strong shadow of the original source. The online world is about expressing your views and original take on things. Walking the beaten path will not get you noticed. Even if your ideas are radical or somewhat impractical, if they are original and inspiring, they will click with the online readers. On the other hand, if you are offering research data and drawing inferences from them, make sure your research is accurate. Never forget to acknowledge the source of your stats.
Host blogs accept guest posts that add value to their blog. It cannot be a single-way traffic. If you are looking for more readers for your own blog and authority in your domain, the host blog is also up to something! The blog wants to offer variety of content to their established reader base. They want to treat their readers to something different and unique. These are parameters that your blog has to measure up to. Unless you add value to the host blog, they will never publish your work.
Be accommodative about rejections. Always ask why your post got rejected and work on your weak areas. You can try to offer two or three posts as options to the editor of the host blog. Let them choose which they want to publish. In your topic selection, make sure you go through the host blog and avoid topics which were already published in the recent past. Pick up topics that are not covered or present your post on similar topics but in a new, fresh manner. This will ensure that your posts are not rejected because the host blog has already published something similar sometime back.
Finally, respect your own time and that of your readers. If you want to say something, do that without beating around the bush. Popular host blogs have many posts waiting for the attention of the readers. If you have already managed to go through the editing board and published your work, don’t squander away that opportunity! Make it count and impress the readers. If the readers like your work, publishing the next guest post on the same blog will not be much of a problem.
Till next time!